Author: Sujan Patel

Sujan is the leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. He is the co-founder of Web Profits, a growth marketing agency, and a partner in a handful of software companies including ContentMarketer.io, Narrow, Quuu, and Linktexting.com Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Follow him on Twitter @SujanPatel.

By sujan-patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

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Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Take infographics. These are most often used as a link-building tool. That’s fine, if gaining links is your goal. Infographics aren’t so effective, however, if what you really want is to increase awareness of your brand. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.Continue Reading

By sujan-patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

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There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.

“While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly.Continue Reading

By sujan-patel published February 12, 2017

How to Use Content to Get Your Audience to Trust You

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Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises.

Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity – you have to show it.Continue Reading

By sujan-patel published February 3, 2017

How to Stop Overthinking Your Content and Start Writing What Your Customers Love

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You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary as they hoped it would be.

There are a few reasons why.Continue Reading

By sujan-patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

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I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year.

Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do. And research shows it’s the same for enterprises – if you don’t have a strategy, your content marketing efforts won’t be as effective as they could be.Continue Reading

By sujan-patel published January 4, 2017

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

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Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies.

Digital careers are relatively new and exciting, both for employees and employers. That is, aside from one small problem: How do you pinpoint the best candidate to fill a role that didn’t even exist a few years ago?Continue Reading

By sujan-patel published December 13, 2016

12 Ways You Screw Up Your Content Marketing

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In the most recent CMI B2B research, 89% of respondents say they use content marketing.

Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective.Continue Reading

By sujan-patel published October 17, 2016

How to Use User-Generated Content to Drive Sales

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Who’s responsible for creating your company’s most valuable content?

Your marketing team?

An agency?

You?

How about your customers?Continue Reading

By sujan-patel published September 27, 2016

11 Smart Marketing Examples That Nail Visual Content

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It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.Continue Reading

By sujan-patel published August 12, 2015

11 Ways to Convert Blog Readers Into Customers

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When I’m not working at When I Work, I’m responsible for three other blogs – my personal site and the two other projects’ sites. I’m pretty much blogging every day of the week.

Like any busy entrepreneur, I’m already strapped for time, which makes that much blogging a major commitment. I can’t afford to waste that time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI.Continue Reading