Author: Sue Duris

Sue Duris is the President of M4 Communications, Inc., a Palo Alto, CA-based marketing strategy and communications firm that helps technology, entertainment and nonprofit organizations build and extend their brands. Email Sue, or follow her on Twitter @M4_Comm.

By sue-duris published August 9, 2013

Why Your Content Marketing Strategy Should Go Past the Sale

target customer retention

In last week’s CMI #CMWorld Twitter chat with Ardath Albee on B2B content marketing, participants discussed whether our job as content marketers goes past the sale. The consensus was that it should.

Why?” you may ask.

My response is that you should have a content marketing strategy for customer retention if you want to convert customers into evangelists and, ultimately, extend the reach of your brand. Continue Reading