Author: Stephen Jeske

Stephen Jeske is an avid outdoor enthusiast with a passion for coffee. He frequently writes about personal branding and reputation for companies such as Reputation.com. Connect with Stephen on Twitter or on Google+.

By stephen-jeske published April 8, 2013

How Your Branded Content Can Thrive on Tumblr

branded content-photo gif

A branded photo gif on Tumblr.

Tumblr is a microblogging platform and social media site that allows the sharing of all types of branded content including links, music, photos, quotes, text, and video.

Virtually everything on the platform can be customized to match a brand’s image, including colors, themes, and HTML coding.

Quantcast reports that the site is most popular with 18- to 34-year-olds, college-educated with no kids, earning up to $50,000 per year, and of Hispanic or Asian background. According to the same data, Tumblr generates high levels of engagement among its users, with 40 percent of visitors accounting for 85 percent of traffic.Continue Reading