Author: Stephen Dupont

Stephen Dupont is the vice president of public relations and branded content for Pocket Hercules. Follow him on Twitter @stephendupont.

By stephen-dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations

unleash-power-conversations

Where should content marketing leaders go to refuel and refresh their content marketing program?

Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady stream of conversations that can inspire your content marketing program.Continue Reading