Author: Stephen Dupont

Stephen Dupont is the vice president of public relations and branded content for Pocket Hercules. Follow him on Twitter @stephendupont.

By stephen-dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations


Where should content marketing leaders go to refuel and refresh their content marketing program?

Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady stream of conversations that can inspire your content marketing program.Continue Reading