Author: Stephanie Stahl

When UBM acquired the Content Marketing Institute in June 2016, I became the General Manager. As a long-time consumer of CMI content and a multi-year attendee of Content Marketing World, I was thrilled to welcome this amazing and talented team to the UBM family. Previously, I served as VP of Content Marketing for UBM’s technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM for more than two decades, helping shape new multimedia content and event offerings. I also served as editor in chief of InformationWeek for many years. I live in the Washington, DC area with my husband, two teenage daughters, and many pets. You can find me on Twitter @editorstahl and LinkedIn.

By stephanie-stahl published September 7, 2017

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

brands-winning-content-marketingAt CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when it comes to sharpening our skills and expanding our vision of what’s possible is to follow the examples set by some of the industry’s best and brightest practitioners. 

I’m sure you follow the advice of many of the well-known industry pros who graciously share their insights in our blog posts, at Content Marketing World sessions, and throughout our social media forums. But today, I am proud to introduce you to a new batch of experts to keep an eye on: the winners and finalists from this year’s Content Marketing Awards.

For the 13th year, the awards program recognizes the remarkable accomplishments of content marketers in categories that span strategy, distribution, design, and editorial. In all, 96 winners were selected this year from a field of over 1,000 submissions.

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By stephanie-stahl published July 12, 2017

Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

content-marketing-award-winnersWhen it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI, and more. We are excited to showcase excellence across these content characteristics from the winners and finalists in the 2017 Content Marketing Awards, which were just announced today. With over 1,100 entries across 93 categories, our 90 judges were impressed with the creativity, quality, and passion visible in the submissions.

While we plan to profile many of these award winners in the coming months, these six key themes emerged from some standout programs.Continue Reading

By stephanie-stahl published March 26, 2017

Email Drip Campaigns: How to Make Them Smart and Blunder-Free

email-drip-campaignEmail drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation.

During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc. and author of Spin Sucks, and Mike Madden Sr., demand generation program manager at Marketo, offered tips and techniques to make your campaigns smart and blunder-free.Continue Reading

By stephanie-stahl published November 14, 2016

A Simple Trick to Make Your Content Magnetic and Memorable

trick-content-magnetic-memorable

When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most of our close friends can easily tell us apart, but for others it can be disarming. But it’s all in good fun!

There, I’ve told you something personal about myself. There is a lot I could tell you about me that goes beyond my standard corporate bio, and I think B2B content writers need to consider going beyond the corporate template more often.Continue Reading