Author: Shelly Bowen

Shelly Bowen is Principal of Pybop, LLC a boutique content strategy consultancy dedicated to helping companies share their brand stories more effectively. Over the past decade, Shelly has directed and produced web, mobile, and video content and strategy for more than 75 amazing brands, such as Intuit, University of San Diego, Citrix, and AIG Direct. In addition to content strategy and brand story writing, Shelly loves cycling, kayaking, mid-century design, and sinking into a great novel. Shelly is also an instructor for the Content Marketing Institute Online Training and Certification program. Follow Shelly on Twitter @shelbow and Pybop @pybop.

By shelly-bowen published January 5, 2014

How A Strategy Can Help You Create Video Content Worth Watching

[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from the CMI Online Training and Certification program’s roster of expert instructors. Today’s post originally appeared on Shelly Bowen’s Pybop LLC blog on April 25, 2013.]

 

diagram-enterprise content strategy-video contentVideo today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.

I recently wrote a one-minute video content script for a brand introduction video. It included voiceover, visual text, and descriptions of imagery for context.Continue Reading

By shelly-bowen published December 29, 2013

Bad News? How Your Email Content Can Deliver It Tactfully

[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from the CMI Online Training and Certification program’s roster of expert instructors. Today’s post originally appeared on Shelly Bowen’s Pybop LLC blog on May 22, 2013]

Look on the bright side

drawing-sun behind rain cloudCompanies change direction. Leadership shifts. People make mistakes. Sometimes a brand needs to communicate an uncomfortable story to its audience… while not making it sound worse than it is.Continue Reading

By shelly-bowen published April 11, 2012

5 Great Starting Points for a Content Recycling Program

At some point during your marketing meeting, content strategy process, or web redesign process, someone will recommend you create some great content to support your goals.

That’s when things typically come to a fast and uncomfortable stop. Content? Who has time to write all the content? With your accelerated schedule, even a team of dedicated professional web writers may not have enough time to create all the content you need.

Continue Reading

By shelly-bowen published September 7, 2010

How to Plan for Exceptional, Engaging Video Content

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product.

Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones.

But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy.Continue Reading