Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey? Or how about training webinar series that are promoted and produced to ensure that new customers use the product and buy more (or renew) later? While the number of closed deals represents the ultimate goal for ROI measurement, there is more than one way to tackle webinar ROI.