Putting out fresh, relevant content is more than a good idea for companies — today, it’s a vital step in achieving business success. Through content, you can engage prospects and customers, boost search results for your website, enhance branding, and more. So how do you get started? It all begins with building a content calendar that is based on your overall content strategy.
Here’s a look at how to map your content to the sales cycle — for both current and prospective customers — and use this information to create a strategic content calendar. Continue Reading