The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other visual media to boost your brand? Is posting pictures enough? Where can you distribute your images to drive audience interest? What unique options should you be considering to help your visual content stand out?Continue Reading
As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers on Twitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online.
Here’s a look at what the brand is doing well, along with ways you can follow its example to leverage Instagram to meet your content marketing goals. Continue Reading
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
What are some easy ways to incorporate visual content into your marketing efforts? Continue Reading
To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for content marketing.