The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other visual media to boost your brand? Is posting pictures enough? Where can you distribute your images to drive audience interest? What unique options should you be considering to help your visual content stand out?Continue Reading
Author: Shanna Mallon
Shanna Mallon is a writer for Straight North, a B2B Internet marketing agency in suburban Chicago. She’s been writing professionally since 2004. Follow Shanna on Twitter @foodloves, and follow Straight North on Twitter and Facebook.
By shanna-mallon published May 10, 2013
Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture
By shanna-mallon published February 11, 2013
Content Marketing with Instagram: 5 Takeaways From a Brand to Watch
As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers on Twitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online.
Here’s a look at what the brand is doing well, along with ways you can follow its example to leverage Instagram to meet your content marketing goals. Continue Reading
By shanna-mallon published December 14, 2012
5 Visual Content Creation Ideas to Add Punch and Power
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
What are some easy ways to incorporate visual content into your marketing efforts? Continue Reading
By shanna-mallon published November 7, 2012
Content Marketing Best Practices: 3 Steps for Google+ Success
To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for content marketing.
What best practices and practical steps can help you use Google+ to your business advantage? Here’s a look at tips for using Google+ for content marketing. Continue Reading
