Author: Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Connect with him on Facebook, LinkedIn, Pinterest, Instagram, Google+, and on Twitter @shane_barker.

By shane-barker published January 22, 2018

The No-Fail Formula for Creating Killer Webinar Content


Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content.

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By shane-barker published May 17, 2017

How to Create High-Converting Content

convert-high-converting-contentAs a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient?

There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content. Here are five ways to create high-converting content to boost your conversions.Continue Reading