Author: Sean Blanda

Sean Blanda is a co-founder of Technically Media, where he helps develop editorial strategies for organizations, non-profits and businesses. Technically Media would be happy to work with you and your team. Contact us for a free content audit. You can also follow Sean on Twitter @SeanBlanda.

By sean-blanda published March 20, 2012

10 Steps to a More Successful Blog Editorial Strategy

Joe Pulizzi is absolutely right: 2012 will be the year that organizations realize the value of original content over content curation.

At Technically Media, we’ve helped museums, non-profits, and others develop blog editorial strategies from scratch. To share an idea of our approach, we point to brands and organizations that have implemented the delivery of useful, original content to their customers. These include American Express’s OPEN Forum, which provides small business adviceKISSmetrics, which offers tips on using its product; and OKCupid, which shows off findings from its treasure trove of data.

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