Universal business truth: Without a prospect, you don’t have a future
My wife and I started watching a new show on History Channel’s H2 network. It’s called, America’s Secret Slang.
Each episode features the origin of commonly used phrases in our country. It’s a really interesting and fun way to learn where some of the words we use every day came from.
On one episode, the origin of the word “prospect” was discussed. It originally meant “future,” as in “how your future will be.” During the gold rush days, the word came to mean that a particular piece of land had a future — it had potential.
As time went on, people who could potentially become customers became known as prospects, because they are a potential source of future income.
What all businesses need to understand is that if you don’t have new prospects, you don’t have a future.Continue Reading