I am about to share an incredible story about how a small furniture company’s in-house publication in the 1920s became a national magazine that is still recognized to this day. And within this story, you will discover five content creation lessons that can help you to dominate your industry.
What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business.
You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.
The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They don’t remember you.
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future.
I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing.
It wasn’t a discovery I was intending to make.
But there it was: the oldest example of content marketing known to exist.
And the best thing about this discovery was that it wasn’t just interesting from a historical viewpoint. It also reveals some important content marketing lessons that need to be applied today, more than ever before.Continue Reading
Universal business truth: Without a prospect, you don’t have a future
My wife and I started watching a new show on History Channel’s H2 network. It’s called, America’s Secret Slang.
Each episode features the origin of commonly used phrases in our country. It’s a really interesting and fun way to learn where some of the words we use every day came from.
On one episode, the origin of the word “prospect” was discussed. It originally meant “future,” as in “how your future will be.” During the gold rush days, the word came to mean that a particular piece of land had a future — it had potential.
As time went on, people who could potentially become customers became known as prospects, because they are a potential source of future income.
What all businesses need to understand is that if you don’t have new prospects, you don’t have a future.Continue Reading
How a little-known English professor became a literary legend
As unbelievable as it sounds, it all started with a blank piece of paper, a moment of sudden inspiration, and one sentence jotted down onto that paper.
It all happened one day in the early 1930s.
At this point in time, a little-known Oxford professor was in the middle of creating School Certificate papers when he came across the blank piece of paper and was hit with inspiration. Little did he know that that one sentence would change his life, and the literary world, forever.
What was the sentence? “In a hole in the ground there lived a hobbit.” Continue Reading
The poker game that led to the first major victory of the Revolutionary War
On December 25, 1776, General George Washington quietly crossed the Delaware River with his troops. Their destination: Trenton, N.J.
The Hessian regiments were camped in and around the Trenton area. That night they were attacked by Washington and the American Continental Army. On December 26, 1776, the colonists had won their first major victory of the Revolutionary War.
The most surprising fact of the whole event?
The battle might have had a completely different outcome if it wasn’t for one thing: a poker game.Continue Reading
If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. For content marketers, this is a cardinal sin.
The key question is:
What kind of content universally resonates with people?
To help you, I’ve created a list of 21 types of content we all love to consume.Continue Reading
In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both recovering from a rough work day, when Carlos wondered out loud, “Wouldn’t it be great if we could work for ourselves?” His wife didn’t take this idea lightly. They talked about the reality of doing something like this, and decided to go for it.
With dreams of great success, they invested $48,000 in a truck and opened the El Charrito taco truck in Stamford, CT, selling delicious authentic Mexican food.
And the results? Unfortunately, it generated very little business.Continue Reading
Believe it or not, we have all been swayed by some almost-invisible forces of content marketing, and we may not even have realized it. But once you do realize how it’s being used all around you, you’ll really see how powerful content marketing really is!
Before you think I’m crazy or some kind of conspiracy theorist, what I’m about to share with you comes from a very reliable source, the PBS series Frontline. Let me explain to you what I mean.Continue Reading