Author: Scott Abel

Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist and intelligent content evangelist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device. Scott is the founder, CEO, and chief strategist at The Content Wrangler, Inc., a global digital media company that exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers. Its flagship web property, TheContentWrangler.com, is an online magazine covering the people, methods, standards, ideas and trends that matter in the content industry today.

By scott-abel published February 25, 2016

Why (and How) Marketers Need to Become Content-Efficiency Experts

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B2B firms in the United States alone spent more than $5.2 billion last year on content creation efforts, according to a 2015 survey by Gleanster Research and Kapost. The same study found that the average mid-to-large B2B firm wastes 25 cents of every dollar spent on content marketing on inefficient content operations.Continue Reading