Author: Sarah Rickerd

Sarah Rickerd is the owner of Content Conquered, a content creation agency dedicated to producing high-value, conversions-driving blog posts, case studies, e-books, and more. Sarah has been writing professionally since 2007 and has helped her clients publish more than 8 million words online in that time. Follow her on Twitter at @Conquer Content.

By sarah-rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

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You need content – and lots of it.

But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it.

You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.Continue Reading

By sarah-rickerd published March 25, 2016

10 Tips to Pack More Personality into Your Content

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A fundamental principle of content marketing is that you must keep your readers engaged. In fact, 60% of B2B and 56% of B2C marketers consider this a challenge, according to our annual content marketing research. You can do this in a number of ways, but writing entertaining content that is full of personality has proven to be one of the most effective.

Writing entertaining content, however, can be a challenge. To help make your next content pieces really shine, here are 10 easy-to-implement tips for packing more personality into your writing:Continue Reading