In a content-cluttered world, could podcasting be the next big play for content marketers? Maybe “big play”’ is a stretch – a survey from Edison Research and Triton Digital shows consumer awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners – all age groups are equally represented.
Podcasting is particularly appealing for marketers because regular listeners tend to be better educated and have higher household income than the general population. What’s more, podcasts have particular appeal among commuters. Consider that high-wage earners in London commute for over an hour on average. And in major U.S. cities like New York, San Francisco, Los Angeles, and Boston, commute times are 30 minutes on average … the perfect amount of time to make podcasting a daily habit.