Author: Sam Slaughter

Sam Slaughter is the vice president of content at Contently. Follow him on Twitter at @samslaughter215 and Instagram.

By sam-slaughter published March 18, 2016

Content is Bigger Than Marketing

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Content marketing’s moment has passed.

That’s not to say it’s any less relevant than it has been. In fact, every prediction I see (including a few made here) suggests content spend will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by an organization in a given year.Continue Reading