The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach:
- Immediate – It removes the guesswork of choosing what to write each week. It also provides an opportunity to go deeper into topics to share more information while building market anticipation for future blog posts.
- Long term – It makes it easier to keep your blogging on schedule. You create content equity for future harvesting and recycling as cheat sheets, e-books, e-courses, list-building incentives, newsletters, podcasts, speeches, presentations, and training programs.