Author: Roger C. Parker

A lifelong content marketer, copywriter, and author, Roger enjoys helping clients write books and simplify their content marketing. Follow @RogercParker on LinkedIn at ContentMarketingHelp. Download a free copy of his 4-page 8 Commitments of Content Marketing Success.

By roger-c-parker published December 16, 2016

7 Changes Forward-Thinking Marketers Need to Consider in 2017


As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead.  As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal.

What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienced — and what specific actions marketers can take to improve their content marketing programs in the coming year.Continue Reading

By roger-c-parker published November 25, 2016

Holiday Gift Guide: The Most Significant Content Marketing Books Published During 2016


There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide and contains 24 recently published books and eight old favorites and books that I overlooked.Continue Reading

By roger-c-parker published October 26, 2016

How to Train Your Brain for Content Marketing Greatness


At Content Marketing World 2016, I was cheered by the emphasis placed on content quality.

Clearly, “good is no longer good enough.” Less and better are more important than “good.”
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By roger-c-parker published December 7, 2015

17+ Books to Give Your Favorite Content Marketer This Season


Books make great holiday gifts for content marketers. Your gifts acknowledge the content marketing efforts and passion that your co-worker, employee, friend, or loved-one has demonstrated during the previous year.

On a practical level, gifts of books that inspire, share ideas, and offer tips can contribute to even greater success during 2016.Continue Reading

By roger-c-parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts


The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach:

  • Immediate – It removes the guesswork of choosing what to write each week. It also provides an opportunity to go deeper into topics to share more information while building market anticipation for future blog posts.
  • Long term – It makes it easier to keep your blogging on schedule. You create content equity for future harvesting and recycling as cheat sheets, e-books, e-courses, list-building incentives, newsletters, podcasts, speeches, presentations, and training programs.

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By roger-c-parker published July 20, 2015

How to Turn 1 Idea Into 2 Months of Content Marketing (and More)


It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts.

As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme. The short-series approach offers numerous advantages:Continue Reading

By roger-c-parker published July 6, 2015

Latest Must-Reads: Summertime Books for Content Marketers on the Go (or on Vacation)


It’s that time again, time for my third annual mid-year roundup of recommended recently published books for content marketers. Self-education never ends for content marketers … even when vacations roll around.

As always, one of my goals is to highlight the latest must-reads from within the content marketing community. And, several of the following were written by familiar content marketing all-stars.Continue Reading

By roger-c-parker published February 17, 2015

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing


The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.

You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.Continue Reading

By roger-c-parker published December 21, 2014

Last-minute Guide to 2014’s Best New Books for Content Marketers

Holiday-Book-Guide-Content-Marketers Cover For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills.

As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, June 2014), content marketing success often involves books addressing topics like management, sales, writing, and visual thinking. Continue Reading

By roger-c-parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

hand holding credit cardIn a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all of your content is organized.” Continue Reading