When I say the words “marketing data” what’s the first thing that comes to mind? If you’re like most marketers – it’s probably math, numbers, analytics; basically the statistical information that provides us insight into becoming more effective. Yuk. It’s like medicine – hard to swallow but we know we need to take it to get better.
But it’s actually so much more than that. Data can truly be tasty: valuable information we collect, analyze, and use to deliver better content to our audiences and really improve the impact of the experiences we’re creating.Continue Reading