Author: Robert McGuire

Robert McGuire provides white label content marketing planning and implementation services, specializing in B2B and thought leadership marketing. You can connect with him on LinkedIn and Twitter.

By robert-mcguire published March 31, 2015

How Hiring a Journalist Can Improve Your Content Marketing

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The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment.

Aaron Agius recently shared journalistic practices content marketers should adapt, but I want to make a case for going straight to the source – making experienced reporters a part of your content marketing team – and discuss how to find them.Continue Reading