Author: Robert Katai

Visual marketer, blogger, and brand evangelist at Bannersnack, a professional banner creation app for designers & marketers. Passionate about visual marketing, Instagram, content marketing, and always up-to-date with the latest trends.

By robert-katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

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How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?

I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.

Knowing images are crucial to the success of the post, I focus on the matter even more. Thankfully, in my career I had to learn how to use Adobe Photoshop, Adobe Illustrator, or even Corel Draw. A long time ago, I was a designer for a small advertising agency. Those days helped me understand the difference between good and bad design, which has been helpful in creating a blog.

Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.

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By robert-katai published April 30, 2017

5 Important Visual Lessons From Designers for Content Marketers

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I don’t want to write another article explaining the importance of visual content in your content marketing. And Joe Pulizzi already included the topic in his article about the biggest content marketing trends in 2017 so we don’t need to outline it anymore.

But a lot of marketers still don’t understand visual content.Continue Reading

By robert-katai published October 2, 2016

6 Ways Brands Can Leverage Instagram Stories

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Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name.

If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize, they say: “If you can’t beat ’em, clone ’em.”Continue Reading