Author: Rob Ciampa

Rob Ciampa is executive vice president of sales and marketing for Pixability , a YouTube marketing company based in Cambridge, Massachusetts. He is also an award-winning marketer who has used video to help bring 75 innovative products and services to global markets, generating more than $1 billion in sales. Follow Rob on Twitter @robciampa .

By rob-ciampa published March 22, 2013

Video Content Marketing: 4 Elements of An Effective Strategy

Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing. 

We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. ROI fail.Continue Reading