“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.”
Yikes! Stop right there! And think again!
Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to should bear a sense of impending doom. At Right Source, we spend a lot of time helping clients manage their blogs. This involves bringing together subject matter experts, sales reps, marketing employees, and executives — many of whom have unique ideas but have never written a blog post.
One of the first questions we get from new bloggers is, “What makes a good blog post?” As we answer, the doom drifts out of the room and is replaced by the glowing light of nurturing leads and increasing sales. Cha-ching!
We thought we’d share our answer with our readers here. Continue Reading