Every day, millions of social interactions are taking place across the web. The social signals to engage your current and future customers are out there — but are you paying enough attention to them? When your consumers connect with you, are you offering them the most relevant and timely information, or are they likely getting lost as they search for answers or expertise you are not yet providing?
The most valuable insights into understanding your customers’ needs come from what they are sharing on the web. When your content is shared, it validates that you are headed in the right direction with your content creation. And with the help of some advanced social-sharing tools and insights, you can get a 360-degree view of all sharing behavior happening regularly, which will help you optimize your website content for improved user retention and acquisition.Continue Reading