Not even four out of 10 marketers think their content marketing is effective. Yet, 86% of B2B marketers use content to attract and retain customers. Those are the results from CMI’s 2015 B2B Content Marketing Benchmarks, Budgets, and Trends.
What are the 38% of marketers who say they are effective doing differently from the rest of us?
I asked some successful B2B content marketers how they make the most of their content investments. Here are 10 habits that help them stay on top:Continue Reading