Author: Quinn Whissen

Quinn Whissen is the Marketing Manager for Vertical Measures, a Phoenix-based agency helping clients drive profitable growth through content marketing. She teaches content workshops around the country and speaks regularly on a range of digital and design topics. Quinn is also the co-founder of This Could Be PHX, an urban awareness group striving to revitalize Downtown Phoenix through creative content and online engagement. Follow her on Twitter @QuinnCW or LinkedIn.

By quinn-whissen published October 25, 2015

How to Bring Art and Science to Managing a Content Calendar

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One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to life, and help you stay consistent on your way to positive content ROI. While tons of templates and spreadsheets are out there for the calendar itself, what advice is available on how to manage a content calendar?Continue Reading

By quinn-whissen published July 16, 2015

5 Ways to Make Every Moment a Content Opportunity

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Interesting and relevant topic ideas don’t always need to come from a team brainstorming meeting, a mind-mapping exercise, or a focused research session. As I always say in content marketing workshops I teach: “Every  moment is a content opportunity.” You just need to open up your eyes and know where to look.

To be clear, this thinking doesn’t assume the unrealistic mindset of optimism where you repeat, “I think I can, I think I can,” to convince yourself you have something when you’re really grasping at straws. Instead, you must grow your perspective as a content creator, as a marketer, and as a human to see the diamonds hidden in the rough.Continue Reading