I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio and Banksy. But remember there was a time when each of these fellows was unknown and unheard of, until someone discovered, consumed, and shared their work.
The lesson here for businesses is that, whatever content you create, people should know it exists. Even the most epic content is worthless unless someone finds it, enjoys it, and passes it along to his friends and peers. That’s what great content is all about.Continue Reading
How much more compelling would your brand storytelling be if data were the focus of your content strategy?
As a content marketer, you understand how our digital culture is changing the business landscape. What you may not be aware of though, is the impact that one particular consumer group now has, and why it has become too powerful for any brand or company to ignore.
“Your web content will never take care of itself” ~ Kristina Halvorson, Content Strategy for the Web
The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female hearts from the prospect of a lonely, loveless life. It also alludes to every day joys and simple pleasures such as meeting “the one,” getting married and having your first child.
