I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio and Banksy. But remember there was a time when each of these fellows was unknown and unheard of, until someone discovered, consumed, and shared their work.
The lesson here for businesses is that, whatever content you create, people should know it exists. Even the most epic content is worthless unless someone finds it, enjoys it, and passes it along to his friends and peers. That’s what great content is all about.Continue Reading