Author: Pratik Dholakiya

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M, a digital marketing agency and OnlyDesign, a creative design firm. He's passionate about fitness, start-ups, entrepreneurship and all things digital marketing. You can find him on Twitter to discuss any of these topics.

By pratik-dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

hooded figure with mask-lighting fuseThe basic premise of content marketing is one that we’ve all known since grade school: Give and you shall receive. Between DVRs, ad blockers, and plain-old banner blindness, it’s increasingly up to the consumer whether or not they get marketed to. By offering genuine value to users, content marketing gives consumers a reason to expose themselves to your marketing.

But can we take it too far?Continue Reading