Author: Pratik Dholakiya

Pratik Dholakiya is the co-founder of E2M, a full service digital marketing agency and PRmention, a digital PR agency. He regularly speaks at various conferences about SEO, content marketing, growth hacking, entrepreneurship, and digital PR. Pratik has spoken at NextBigWhat's Unpluggd, IIT-Bombay, SMX Israel, and other major events across Asia. As a passionate marketer, he shares his thoughts and knowledge on publications like Search Engine Land, Entrepreneur Magazine, Fast Company, The Next Web, and the Huffington Post to name a few. Search Engine Watch, one of the most respected platforms in the search industry, recognized Dholakiya as a "must follow" SEO expert. He has also been named one of the top content marketing influencers by Onalytica three years in a row. Follow him on Twitter @DholakiyaPratik.

By pratik-dholakiya published September 6, 2017

3 Components to Running a Smooth Content Operation

smooth_content_operation_components

When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together.

To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have the right people who can do the work in a framework that benefits them and your company.

Let’s get started.

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By pratik-dholakiya published July 21, 2017

The Content Marketer’s Guide to Story Structure

story-structureContent is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard.

Meanwhile, author James Patterson earned $95 million in 2016.

Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to read his content. Content that right inside the cover notes, “This is a work of fiction.”

If you haven’t thought about that concept before – that people will pay a lot of money for great storytelling – then I hope you do now.Continue Reading

By pratik-dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

hooded figure with mask-lighting fuseThe basic premise of content marketing is one that we’ve all known since grade school: Give and you shall receive. Between DVRs, ad blockers, and plain-old banner blindness, it’s increasingly up to the consumer whether or not they get marketed to. By offering genuine value to users, content marketing gives consumers a reason to expose themselves to your marketing.

But can we take it too far?Continue Reading