Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content Marketing report, 64 percent of content marketers say that creating sufficient content is their greatest challenge.

As a result, many marketers are turning toward content curation, the practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than solely creating all their content themselves. In the past few years, there has been a lot of chatter about content curation, and its applications in content marketing. Yet, despite all the buzz, it’s hard to visualize and understand the best practices for brands that are looking to implement the technique.Continue Reading

Hootsuite’s curation tool

Increasingly, content marketers are employing content curation, the process of finding, organizing and sharing third-party content, as a part of their content marketing efforts. Earlier this year, my company released a survey with over 400 marketers where we found that 95 percent of marketers these days report that they are curating content in some shape or form.

It makes sense that marketers are adding content curation to the content marketing mix. After all, the Content Marketing Institute’s own 2013 B2B Content Marketing Benchmarks report found that 64 percent of B2B marketers reported that producing enough content was a challenge. Continue Reading