While creating and publishing content may be easy, measuring content marketing is a hard and daunting task. Earlier this year, I asked 24 content marketing experts to name the one most important metric to which they pay attention. The responses were across the board. Clearly, there’s no one way to measure content marketing.
Since there are so many metrics for content marketing, and even more tools used to measure them, I recently created a framework that covers eight types of possible metrics. Keep in mind that not all of these metrics apply to all types of content. The framework is broken down by channel, so you can get specific examples of each metric.Continue Reading