Why are you analyzing your content?
Before diving deep into metrics, ask yourself: What do we want our content marketing to achieve?
Your answers likely will lead you to one (or more) of the eight metric categories that I’m sharing to help you improve your focus in your analytics and better define content marketing success. (In CMI’s recently released B2B Content Marketing 2016 study, 55% of B2B marketers say it is unclear what an effective or successful content marketing program looks like within their organization.)Continue Reading