The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends.
While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One family even had a teenage mobile user hold up her phone on behalf of the family.
Now, this particular chain of pizza restaurants does a lot of online marketing, especially email. In fact, many of my friends that evening had printed off 2-for-1 vouchers from the chain’s website.