Author: Paul Sanders

Paul Sanders is a digital planner who is passionate about helping businesses succeed online by utilizing content, SEO and web analytics. He works with Brandpoint to help clients achieve measurable results from content marketing initiatives. Brandpoint is a content solution-based company that specializes in content marketing services including blog writing, website content, product descriptions, article writing and more.

By paul-sanders published August 20, 2013

8 Tips to Tailor Your Blog Content for Local Search

online deals search-blog contentLocal businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies.

This is an important consideration, given the adoption of mobile technology for driving localized searches. When consumers are using mobile devices, they are more likely to be conducting local searches, and that traffic drives leads and sales. Continue Reading