Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies.
This is an important consideration, given the adoption of mobile technology for driving localized searches. When consumers are using mobile devices, they are more likely to be conducting local searches, and that traffic drives leads and sales. Continue Reading