Author: Patrick Burke

Associate Director of content marketing at MullenLowe Profero MullenLowe Profero, Patrick is passionate about creating content strategies for his clients using his background in writing, social media, SEO and email marketing to develop a holistic approach to content marketing. Find him on Twitter @Patrick_H_Burke and LinkedIn.

By patrick-burke published September 4, 2016

6 Times Less Was More in Content Marketing

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Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium.

In fact, sometimes less is actually more in content marketing. In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content may be better than blowing it out.Continue Reading

By patrick-burke published September 25, 2015

10 Commandments to Create Compelling Content

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Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content.

This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.Continue Reading