Author: Newt Barrett

Newt Barrett is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. He is the co-author of the content marketing bible, Get Content Get Customers and President and Publisher of CMI Books. You can follow him on Twitter @newtbarrett.

By newt-barrett published May 5, 2011

Write a Book and Change the World: 11 Steps to Creating a Successful Business Book

Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses.

My individual world-changer is Presenting to Win by Jerry Weisman who taught Silicon Valley entrepreneurs how to convince venture capitalists to invest millions of dollars. It dramatically improved my presentation skills, both one-on-one and before large groups. I’m not the only one to be inspired: Eight years after its first publication, Jerry’s book continues to sell thousands of copies annually.

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