Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses.
My individual world-changer is Presenting to Win by Jerry Weisman who taught Silicon Valley entrepreneurs how to convince venture capitalists to invest millions of dollars. It dramatically improved my presentation skills, both one-on-one and before large groups. I’m not the only one to be inspired: Eight years after its first publication, Jerry’s book continues to sell thousands of copies annually.