Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.

By neil-patel published October 5, 2015

11 Ways to Dominate the Social Scene with Killer Content

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You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing?

In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they connect in an integral, powerful, and exponential way?Continue Reading

By neil-patel published August 24, 2015

7 Surefire Ways to Get More Impact From Your Content Marketing

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Why is there a disconnect between doing content marketing and getting results from content marketing? Although it’s a ubiquitous method, content marketing is not automatically an effective method unless you leverage it in the right way.

Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.Continue Reading

By neil-patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

content-marketing-like-boss-coverSome businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.

What makes these businesses so awesome?Continue Reading

By neil-patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

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When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just isn’t working. And sometimes, it’s because the companies are overlooking some painfully obvious content marketing strategies.

This article took me a couple hours to write. From a broader perspective, it took me a few years to write. The information that I’ve collected and shared in this post is a result of spending a long time looking at a lot of content marketing efforts from a lot of companies.Continue Reading

By neil-patel published July 9, 2015

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read

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Content marketing and SEO live in parallel universes. Great content is usually optimized for search simply by the nature of its high quality and quantity.

The problem occurs, however, when content marketers lose sight of their goals and, therefore, fail to have the correct perspective on the techniques that back up the findability of great content. Your content marketing goals should drive your content marketing practices and techniques.Continue Reading

By neil-patel published May 26, 2015

3 Things to Learn from the World’s 3 Most Popular Blogs

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You can learn some of the best things about blogging by looking at the world’s most popular blogs.

These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force.Continue Reading

By neil-patel published May 18, 2015

How to Write Like a Pro in a New Content Niche

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Here’s what just happened. You’ve been assigned to start a blog for your brand’s new business division. OK, good. You can write.

But you’re relatively new to the company and the industry – a totally different niche. How do you develop a voice? How do you communicate with a new audience in an appealing way? How do you make sense of the new field?Continue Reading

By neil-patel published April 15, 2015

How to Write Content That Engages Mobile Readers

content-engages-mobile-readers-coverYou’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?

Wrong.

With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most critical features: copywriting.Continue Reading

By neil-patel published April 9, 2015

How Google Judges Quality and What You Should Do About It

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Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve forgotten what it is, or even why it’s important.

I think we need to press the reset button on the quality discussion. Why? Because many content marketers:

  • Mistake what quality is
  • Focus on the wrong kind of quality
  • Misunderstand why they are producing quality content
  • Do not produce quality content at all

Continue Reading

By neil-patel published March 30, 2015

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

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Editor’s note: Because several more content marketing examples have been unearthed, we’ve updated this post.

You’re about to witness some of the most amazing content marketing efforts in the world. The universe of content marketing is changing, and these brands are driving that change. When it comes to innovation, power, and masterful expertise, these are the ones to watch.

But why should you watch them? So you can learn and imitate. There is still room for innovation in your industry. You may not have the massive audience of, say, IBM, but that’s no reason why you can’t take their innovative ideas and transfer them into your own vertical.Continue Reading