Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.

By neil-patel published April 10, 2016

10 Mistakes Content Creators Need to Avoid


Anyone who has created content knows that it can be a minefield.

There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes.Continue Reading

By neil-patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing


I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working.

In fact, in some cases, their entire content strategy seems to be an abject failure.Continue Reading

By neil-patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic


With so many kinds of content marketing, how do you choose the best methods? In my opinion, the more content methods you use, the better.

Why? Because more methods mean more traffic.Continue Reading

By neil-patel published January 18, 2016

How to Make Visitors Read Your Entire Article


You spent a long time writing that blog post. Your visitors had better read the whole thing.

But here’s the cold hard fact: They probably won’t.Continue Reading

By neil-patel published January 4, 2016

The Ultimate Science-Backed Method for Creating Content That Readers Love


Want to make readers love your content? As it turns out, there’s a formula for it – an exact mathematical equation that defines lovable content.

To be more precise, the formula is for readable content. But content that people love and content that people can read is almost the same thing.Continue Reading

By neil-patel published November 16, 2015

How to Make Every Piece of Content SEO Friendly


SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted.

Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied, including these questions:Continue Reading

By neil-patel published November 9, 2015

The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals


As you obsess over link profiles and link-building to boost SEO, another form of search marketing has been quietly rising in importance. It’s not complicated. It’s not technical. And technically, it’s not even about search optimization.

It’s about brand signals.Continue Reading

By neil-patel published November 2, 2015

Visual Content Strategy: The New ‘Black’ for Content Marketers


Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals.

Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content effectively, because the distribution of our content depends on it.Continue Reading

By neil-patel published October 28, 2015

10 Ways to Make Your Website Content More Relevant (and Rank Higher)


It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content.

Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic. You can create relevant content by understanding what relevance is and developing a process to achieve it.Continue Reading

By neil-patel published October 13, 2015

5 Essential Skills for Content Marketing Copywriters Today


It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome.

Times have changed.Continue Reading