Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.

By neil-patel published June 27, 2016

Top 5 Lead-Generating Ideas for Your Content Marketing

lead-generating-ideas-content-marketingDo you feel lost when you try to think of ways to generate leads for your business?

In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites.Continue Reading

By neil-patel published June 20, 2016

How User Segmentation Really Works in Content Marketing

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Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits.

If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being said, I see a lot of marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That approach not only wastes time, but it wastes resources that could be used in more profitable ways.Continue Reading

By neil-patel published June 6, 2016

A New Model for Developing a Top-Tier B2B Blog

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A few years ago, content marketing was pretty simple. Just start a blog. As long as you had content, you were good to go. No worries.

Did the content suck? Maybe. But who cared? It was content, and it was working. You were getting traffic. You were ranking for keywords. You were doing OK. The blog just had to do its thing.Continue Reading

By neil-patel published May 16, 2016

How to Fix the 4 Biggest Problems With Content Writers

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Over the 10-plus years that I’ve been writing, the content marketing industry has experienced massive change.

At first, there were just a few of us plunking out a couple of blog articles a week. Back then, it was pretty easy to get a lot of traffic, comments, “likes,” and subscribers. Then, more and more people started jumping in.Continue Reading

By neil-patel published April 26, 2016

15 Things to Try When Your Content is a Mind-Numbing Wall of Text

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BAM! You’ve hit the wall.

It’s over. Your creativity has run out.

Your content marketing was purring along just fine, but then the juices stopped flowing, and the content got really boring.Continue Reading

By neil-patel published April 10, 2016

10 Mistakes Content Creators Need to Avoid

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Anyone who has created content knows that it can be a minefield.

There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes.Continue Reading

By neil-patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing

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I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working.

In fact, in some cases, their entire content strategy seems to be an abject failure.Continue Reading

By neil-patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

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With so many kinds of content marketing, how do you choose the best methods? In my opinion, the more content methods you use, the better.

Why? Because more methods mean more traffic.Continue Reading

By neil-patel published January 18, 2016

How to Make Visitors Read Your Entire Article

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You spent a long time writing that blog post. Your visitors had better read the whole thing.

But here’s the cold hard fact: They probably won’t.Continue Reading

By neil-patel published January 4, 2016

The Ultimate Science-Backed Method for Creating Content That Readers Love

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Want to make readers love your content? As it turns out, there’s a formula for it – an exact mathematical equation that defines lovable content.

To be more precise, the formula is for readable content. But content that people love and content that people can read is almost the same thing.Continue Reading