Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.

By neil-patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

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To fully capitalize your content marketing, you need to click with your audience.

Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research.

Part of the reason for this phenomenon is simply because many content marketers unknowingly engage in tactics that create disconnects with their audience.Continue Reading

By neil-patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

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I write for CMI regularly, and each year the post that garners the most interest shows content marketing examples from brands who are killing it from around the web (you can also see the posts from 2015 and 2016).

Of course, brands are continually impressing me with lessons both big and small. Combined with an advanced knowledge of content marketing, these nine inspiring brands will help to skyrocket your own content marketing campaign.Continue Reading

By neil-patel published February 6, 2017

Working on Your Content Marketing Plan? 9 Components to Consider

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Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures.

Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider.Continue Reading

By neil-patel published January 16, 2017

How to Create Super Shareable Video Content

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Whatever business you’re in, you’ve probably wondered how you can get your content to go viral. You see it all the time with other companies’ content. They start small, and all of a sudden they’re huge because of a couple viral videos.

Videos are more likely to be viewed than other content (in fact, Sizmek research (formerly MediaMind) found people were 27 times more likely to click on a video ad than a regular banner ad and that can lead to a huge growth in followers and revenue.

Continue Reading

By neil-patel published January 10, 2017

Get Back to Reality: 9 Content Marketing Expectations Busted

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As the popularity of content marketing grows, marketers and business owners are churning out ideas about what everyone should be doing.

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set.

And the realities are, unfortunately, quite different.Continue Reading

By neil-patel published January 3, 2017

4 Ways to Make Your Content Stand Out

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Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program.

You know that and I know that.

But what is that mysterious X-factor of a hugely viral piece of content that makes it ridiculously popular? Obviously, it’s a mix of many factors that depend on the business niche. There’s no one magic bullet.Continue Reading

By neil-patel published July 11, 2016

8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands

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A great content marketer is always experimenting, always looking to the latest trends, and striving to stay on the cutting edge. That way they can produce the best kind of content for the voice and image of their brand. One of the best ways to do that is to see what other companies are doing and figure out what works best and what doesn’t.

Last year, I shared eight examples that inspired me and resonated with you. Today, I feature another eight companies that are clearly thinking about content marketing. They know their brand inside and out, and they use that foundation to really push the envelope.Continue Reading

By neil-patel published July 5, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

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Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several times a week, produce masterful, in-depth, search-engine-optimized, intensely visual, user-focused content, and unleash it with the grace of an industry maven and the power of a market leader.

Easy peasy.

If only.

Content marketing is the modus operandi for modern digital marketers, but doing it right is no easy feat. And the future is challenging.Continue Reading

By neil-patel published June 27, 2016

Top 5 Lead-Generating Ideas for Your Content Marketing

lead-generating-ideas-content-marketingDo you feel lost when you try to think of ways to generate leads for your business?

In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites.Continue Reading

By neil-patel published June 20, 2016

How User Segmentation Really Works in Content Marketing

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Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits.

If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being said, I see a lot of marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That approach not only wastes time, but it wastes resources that could be used in more profitable ways.Continue Reading