Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.

By neil-patel published January 16, 2017

How to Create Super Shareable Video Content

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Whatever business you’re in, you’ve probably wondered how you can get your content to go viral. You see it all the time with other companies’ content. They start small, and all of a sudden they’re huge because of a couple viral videos.

Videos are more likely to be viewed than other content (in fact, Sizmek research (formerly MediaMind) found people were 27 times more likely to click on a video ad than a regular banner ad and that can lead to a huge growth in followers and revenue.

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By neil-patel published January 10, 2017

Get Back to Reality: 9 Content Marketing Expectations Busted

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As the popularity of content marketing grows, marketers and business owners are churning out ideas about what everyone should be doing.

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set.

And the realities are, unfortunately, quite different.Continue Reading

By neil-patel published January 3, 2017

4 Ways to Make Your Content Stand Out

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Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program.

You know that and I know that.

But what is that mysterious X-factor of a hugely viral piece of content that makes it ridiculously popular? Obviously, it’s a mix of many factors that depend on the business niche. There’s no one magic bullet.Continue Reading

By neil-patel published July 11, 2016

8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands

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A great content marketer is always experimenting, always looking to the latest trends, and striving to stay on the cutting edge. That way they can produce the best kind of content for the voice and image of their brand. One of the best ways to do that is to see what other companies are doing and figure out what works best and what doesn’t.

Last year, I shared eight examples that inspired me and resonated with you. Today, I feature another eight companies that are clearly thinking about content marketing. They know their brand inside and out, and they use that foundation to really push the envelope.Continue Reading

By neil-patel published July 5, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

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Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several times a week, produce masterful, in-depth, search-engine-optimized, intensely visual, user-focused content, and unleash it with the grace of an industry maven and the power of a market leader.

Easy peasy.

If only.

Content marketing is the modus operandi for modern digital marketers, but doing it right is no easy feat. And the future is challenging.Continue Reading

By neil-patel published June 27, 2016

Top 5 Lead-Generating Ideas for Your Content Marketing

lead-generating-ideas-content-marketingDo you feel lost when you try to think of ways to generate leads for your business?

In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites.Continue Reading

By neil-patel published June 20, 2016

How User Segmentation Really Works in Content Marketing

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Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits.

If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being said, I see a lot of marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That approach not only wastes time, but it wastes resources that could be used in more profitable ways.Continue Reading

By neil-patel published June 6, 2016

A New Model for Developing a Top-Tier B2B Blog

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A few years ago, content marketing was pretty simple. Just start a blog. As long as you had content, you were good to go. No worries.

Did the content suck? Maybe. But who cared? It was content, and it was working. You were getting traffic. You were ranking for keywords. You were doing OK. The blog just had to do its thing.Continue Reading

By neil-patel published May 16, 2016

How to Fix the 4 Biggest Problems With Content Writers

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Over the 10-plus years that I’ve been writing, the content marketing industry has experienced massive change.

At first, there were just a few of us plunking out a couple of blog articles a week. Back then, it was pretty easy to get a lot of traffic, comments, “likes,” and subscribers. Then, more and more people started jumping in.Continue Reading

By neil-patel published April 26, 2016

15 Things to Try When Your Content is a Mind-Numbing Wall of Text

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BAM! You’ve hit the wall.

It’s over. Your creativity has run out.

Your content marketing was purring along just fine, but then the juices stopped flowing, and the content got really boring.Continue Reading