As video content becomes a more regular feature of content marketing strategies, we need to ensure that the same attention that goes into preserving the purity of the written content — without tainting it of promotion — goes into producing short films. All too often videos that were originally intended for content marketing end up focusing on the companies themselves, or on the products they’re trying to sell, rather than on the audience and the type of content it enjoys.
Like its written counterpart, the best video content marketing campaign is not about you. Instead, it’s “brought to us by you.” So actually, it’s all about your audience members and addressing their deepest aspirations in order to educate, inspire, and even entertain them. Continue Reading