Author: Natalie King

Since graduating from Oxford University, Natalie King has worked as a copywriter for Octopus Group – a sales-driven content marketing agency with a 10-year pedigree in the industry. The agency vision centres on combining "the art of brand with the science of sales", leading to wide-reaching campaigns that create real ROI. Natalie also works as a freelancer. Find out more about Octopus Group. Natalie can be contacted via email or LinkedIn.

By natalie-king published May 13, 2015

3 Ways to Make Your B2B Brand Break the Content Mold

dark-social-activity-coverI’ve got a confession to make.

As a content writer for a number of B2B clients I’ve been coasting – cruising through e-books, white papers, and infographics with the same tone of voice.Continue Reading