Content marketing has become an irrefutable focal point for many global brands. But it’s not just about transforming marketing and sales collateral to drive a customer conversation and feign interest and insight into customers’ interests and needs. It’s about using that insight on your customer’s digital behaviors to create and publish the “right content” — personalized, informative, and entertaining — in order to effectively build relationships in ways that big splashy TV ads and repetitive radio spots can’t. Continue Reading
Author: Nancy Liberman
Nancy Liberman is vice president of marketing at IMN. In this role, Nancy is responsible for the company's branding and positioning, corporate communications, lead generation, sales support, and product marketing initiatives. Prior to joining IMN, Nancy was vice president, marketing, at Searchandise Commerce, and held senior marketing roles at eStara through its acquisition by ATG, EnvoyWorldWide and Clarke & Company Public Relations. Follow Nancy on Twitter at @nancy02129.
By nancy-liberman published January 7, 2013
