Reaching and engaging consumers in today’s digital, always-connected marketplace requires unprecedented multi-platform, cross-promotional messaging agility. Content marketing techniques employ a gamut of informative, educational, useful, and entertaining assets that are ideally coordinated to deliver consistent, yet targeted, messages about a brand to meticulously segmented audience groups.
One particular engagement technique that’s gaining traction is the use of gamified content. Often delivered as a native advertising unit, it’s a strategy that combines branded content within interactive opt-in tools like social media, games, and events — all designed to foster two-way relationships with consumers. It includes the introduction of quizzes, contests, and challenges to pull consumers into branded content.Continue Reading