Author: Michele Linn

Michele is the Vice President of Content at the Content Marketing Institute. She is one of those people who truly loves what she does and who she works with. You can follow her on Twitter at @michelelinn.

By mlinn published August 16, 2010

How to Put Together an Editorial Calendar for Content Marketing

editorial-calendar-templateEditor’s note: We’ve published a newer post on this popular topic, which includes bonus tips and information. Read it now!

As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?  (If you are asking yourself this question, read Jeremy Victor’s fantastic post on this very topic.)

Next to developing buyer personas, I think the most useful exercise to help you think like a publisher is creating an editorial calendar. A lot has been written about the need for an editorial calendar, and you can certainly find online magazines that publish their editorial calendar, but I haven’t found many calendars that are geared towards the marketer. Continue Reading