That’s the topic of my post today. You.
Michele is the Vice President of Content at the Content Marketing Institute. She is one of those people who truly loves what she does and who she works with. You can follow her on Twitter at @michelelinn.
“It’s getting very, very difficult for product companies and services companies to differentiate … Content allows you to do that. That is the biggest opportunity.”
My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?”
Not surprisingly, my 4-year-old just looked at her, dumbfounded. She has no idea that POV means point of view or why a young child (or anyone) would need this.
Kind. True. Necessary.
Those are the three words my good friend uses to help her kids understand whether they are making good choices with what they say.
“Is it kind? Is it true? Is it necessary,” she asks when they may have said something that is rude or unintentionally hurtful.Continue Reading
Our annual content marketing research literally has thousands of data points our research team digs through each year. While the quantitative data is interesting, we get most excited about pondering ways to turn the findings into actionable ideas to help you improve your content marketing.
One of the key areas we focus on is effectiveness: What percentage of survey respondents say their organizations are effective at content marketing, and how has this changed since last year? And, more importantly, what can you do to become more effective at content marketing?Continue Reading
In 2013, Joe Pulizzi published a popular post called 8 Remarkable (and Stolen) Content Marketing Ideas. In it, he shared his favorite ideas from others in the content marketing space.
While those original “stolen” ideas are definitely worth revisiting, here are seven more from 2015 that came from blog posts and Content Marketing World speakers. Each of these things has changed my thinking, directly attributed to better content, or is expected to be implemented in 2016. (Not only am I stealing people’s ideas, but I’m also stealing Joe’s post format.)Continue Reading
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company.
One way to engage: Surprise your audience.
In the latest – and last – installment in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants:Continue Reading
At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well – and stop doing what isn’t.
There is no simple way to figure out what is effective. However, the first step is to start thinking about effectiveness when you start creating the content. Read on to get some tips from the community at large as well as our panel of B2C research roundtable participants:Continue Reading
Think fast: How much of your time is spent in meetings? How much of that time is well spent? (And, if you are a manager, how much do these meetings cost when you calculate the participants’ effective hourly rate?)
In this year’s B2C content marketing research, we asked how often content marketing teams meet and how valuable those meetings are. In general, effective content marketers who meet more often get more value from their meetings.Continue Reading