One popular definition of insanity is doing the same thing over and over but expecting different results. The definition of content marketing insanity? Creating content, just throwing it out there and hoping for good results… and then repeating the process, ad infinitum.
To break this crazy cycle, you should periodically be taking a critical look at your content marketing to understand what’s working and what isn’t — even if this means you have less time to publish new content.
In this eighth and final installment of our “Back to Basics” series, we’ll walk you through one process you can use to understand how well your content efforts are working and continually refine your content marketing program for greater success.Continue Reading