Last week, when we published findings from our study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America (sponsored by Outbrain), reader Andy Detweiler posed a great question in our comments section:
“Any insight on how small B2B companies plan on solving the problems listed? Would be curious to understand what they see as potential solutions versus a larger enterprise.”
Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for. Continue Reading
Six years ago, in April 2007, Joe Pulizzi started the Junta42 blog with a post he wrote, entitled, 
The Content Marketing Institute team could not be more excited to be in Sydney for 
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If you are like 29 percent of B2B marketers, your biggest challenge is producing enough content. This may not seem like news, but this is the first time in the Content Marketing Institute/MarketingProfs 
These days, it’s tough to talk about content marketing without talking about social media. As the Content Marketing Institute/MarketingProfs 
