My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need? Is every point in their experience a good one?
“The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?”
While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing.Continue Reading
This is a story of content reuse in action. At Content Marketing Institute, we collect content marketing examples to share with our audience. We used to collect content marketing examples in an ad hoc way, but we have recently started to collect these in a systematic way that lends itself to reuse – and time savings for our team.
Maybe you can relate to how we used to do things?Continue Reading
Just because you can doesn’t mean you should.Continue Reading
Any This American Life junkies out there? This public radio show, which reaches over 2 million listeners every week, captures extraordinary stories of ordinary Americans. We fans are a passionate crowd. We easily recall our favorite episodes. My friends often hear me say, “Did you catch that story of . . . ?” (Don’t even get me started on the episode about the blind boy who rode a bicycle.)
While I could go on and on about these stories and how they’re told, what I want to talk about here are the intelligent ways this team presents these stories – this content – to listeners.Continue Reading
While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.Continue Reading
Each year we publish a series of core research reports that highlights the state of content marketing:
- B2B marketers in North America
- B2C marketers in North America
- Nonprofit marketers in North America
- For-profit marketers in Australia
- For-profit marketers in the United Kingdom
While you can read the individual findings at the links above, it’s useful to look at the trends and differences across each of these markets.Continue Reading
Even though CMI’s mission is to advance the practice of content marketing, we find that a lot of people still need help with the basics. Even more specifically, people need help connecting the dots with all of the information available (and, according to Google Trends, searches for content marketing have been skyrocketing).
In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer.Continue Reading
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld
Andy Crestodina @crestodina
This sentiment from Andy Crestodina aptly describes our feelings about our #CMWorld Twitter chat community, which is hundreds of content marketers strong.Continue Reading
I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency. On the other hand, I think check-the-box mentality can result in unoriginal and rote thinking.
That said, checklists are great for some activities. When you have so many moving parts, lists can keep you grounded. Or, if you want to figure out how to tackle a new project, templates can provide the framework to get started.Continue Reading