Content marketing measurement is something that has received a lot of attention lately, and it’s not hard to understand why. According to our new research, B2B Content Marketing 2015: Benchmarks, Budgets and Trends – North America:
- Forty-nine percent of B2B marketers struggle with measuring content marketing effectiveness (up from 33 percent last year).
- Only 21 percent of B2B marketers are having success tracking ROI.
In fact, when we had our Executive Forum in the spring, finding the best way to measure was the “big idea” most of the marketing leaders wanted to solve.