Last week, when we published findings from our study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America (sponsored by Outbrain), reader Andy Detweiler posed a great question in our comments section:

“Any insight on how small B2B companies plan on solving the problems listed? Would be curious to understand what they see as potential solutions versus a larger enterprise.”

Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for. Continue Reading

Six years ago, in April 2007, Joe Pulizzi started the Junta42 blog with a post he wrote, entitled, Why Content Marketing? Over the course of these six years, the industry has changed dramatically, and Junta42 transformed into the Content Marketing Institute. To date, we have published over 1,600 posts on our site, covering everything from trends to how-to basics (Joe, himself, has written more than 715 of those posts).  Now that’s compelling content marketing!Continue Reading

When you talk to marketers at mid-to-large brands, one of the biggest challenges is trying to get a process in place to manage all of the content that their company is creating.

• How do you keep all departments on  the same page?
• How do you find a way to harness all of the collective content and knowledge?Continue Reading

It’s unanimous: The Content Marketing World team is enamored with Sydney and all of the people we have met at the conference (check out our team outings on Facebook, from Mardi Gras to one of the most beautiful walks we have ever been on). We’re all more than a little sad to bid adieu, but we are coming back in 2014!Continue Reading

The Content Marketing Institute team could not be more excited to be in Sydney for Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. A big thanks to Sarah Mitchell who helped with today’s coverage.Continue Reading

When it comes to content marketing, are B2B and B2C really all that different? In many ways, the key principle is the same: You need to create useful and engaging content with the reader in mind. Continue Reading

When you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.Continue Reading

Measurement. It’s the four-letter (OK, 11-letter) word that seems to plague many content marketers. However, it’s an essential (and some might say it’s the most essential) component that content marketing strategies need to succeed.Continue Reading