Author: Mike Sweeney

Mike Sweeney is Managing Partner of Right Source Marketing, a content marketing and marketing strategy firm. Please don’t hesitate to drop Mike a comment on this post, and for more like this, follow @mjsweeney on Twitter or check out the Marketing Trenches blog.

By mike-sweeney published June 23, 2011

The Secrets of a Successful Content Marketing Kickoff Meeting

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, especially when it includes people from multiple departments who have different perspectives and communication styles.

Here are 13 tips you can follow before and during the meeting to make it more productive. This will result in immediate enthusiasm and participation from marketing and non-marketing employees alike – a promising start to your long-term content marketing strategy.

Continue Reading