Author: Mike Murray

Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him at his blog, Online Marketing Matters or on Twitter @mikeonlinecoach.

By mike-murray published June 30, 2013

7 Ways to Make Brand Journalism Work for Your Business

brand-journalism-business-storytelling-2Lately, I’ve been puzzled by the term “brand journalism.”

In one sense, it seems like an oxymoron. How could a journalist ever be a brand advocate? I always thought journalists were supposed to be objective.

But if a company hires a journalist to tell great stories, is that brand journalism? Or, is there a rule that suggests it’s in poor taste to combine “brand” with “journalism?”Continue Reading

By mike-murray published May 23, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

marketing strategy-keyword trackingReliability is not a word you would normally associate with keyword phrase rankings on search engines. On any given day, they seem to vary from city to city and computer to computer.

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.Continue Reading

By mike-murray published January 28, 2013

12 Tips for Keyword Selection to Guide Your Content Marketing SEO

content keyboardSome content marketers play fast and loose with keyword selection for natural search engine rankings. They shirk proper research and analysis, or merely take wild stabs at whether a keyword phrase is worth pursuing in the first place.

If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something (content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.

Every piece of content on a website or in a blog post isn’t necessarily going to take a company to No. 1 on Google for a keyword phrase that people use 15,000 times a month. But you can get more out of search engine optimization — with just a bit more effort.Continue Reading