Author: Mike Murray

Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him at his blog, Online Marketing Matters or on Twitter @mikeonlinecoach.

By mike-murray published May 3, 2017

34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

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If you care about content marketing and SEO, you can’t ignore link building.

Google executives acknowledge that backlinks are among top three ranking factors along with content and RankBrain (Google’s artificial intelligence technology that handles search queries).Continue Reading

By mike-murray published January 31, 2017

SEO and Website Image Optimization 10-Point Checklist for Marketers

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SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins.

Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting the right information when it can. If the content is relevant to a search phrase, the image could appear high even if it misses the mark in terms of best practices.Continue Reading

By mike-murray published January 25, 2017

5 Reasons SEO Should Take a Back Seat With Website Content

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It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.)

Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality.Continue Reading

By mike-murray published August 7, 2016

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

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The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO.

It’s not the first time I’ve come across that view about keyword phrases.Continue Reading

By mike-murray published June 13, 2016

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

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Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term.

Whether you’re just starting to explore the world of blog marketing, looking to spruce up the look and feel of your existing blog, or are ready to take your efforts and expertise to the next level, the 65 tips (8 more than when I wrote the original post two years ago) on this handy checklist will support your journey to blogging success.Continue Reading

By mike-murray published June 3, 2016

54 Content Writing Examples, Tools, Tips, and Resources

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Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance.

A year ago, I shared helpful lessons on powerful and effective text with 48 examples, tools, tips, and resources. Today, I share those plus another six to help you win over as many of your readers as possible.Continue Reading

By mike-murray published March 21, 2016

SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

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SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases.

The SEO page title still carries weight, but other ranking variables matter as well. If the quality and quantity of inbound links had to go head to head with SEO page titles in a strange Internet game, the links would crush the titles.Continue Reading

By mike-murray published February 1, 2016

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]

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Big companies can make huge gains with reasonably small adjustments to their SEO and content marketing strategies. The opportunities are staring them in the face. They just need to update existing content and be willing to create new website pages.

In my new study, Big Businesses Fall Short with SEO and Content Marketing, I took a close look at the Fortune 100 to size up how they’re dealing with basic SEO tactics for their website content. Their performance isn’t surprising on some levels. They command No. 1 rankings on Google and often fall safely on the first page of Google search results.Continue Reading

By mike-murray published May 6, 2015

48 Content Writing Examples, Tools, Tips, and Resources

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Editor’s note: Because great writing and technology continue to evolve and are essential in any successful content marketing plan, we’ve updated this post.

Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance.

I share helpful lessons on powerful and effective text with seven real-life examples, then provide 10 content writing tips and many more tools to help you win over as many of your readers as possible.Continue Reading

By mike-murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

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Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing.

You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions:Continue Reading