Author: Mike Goldberg

Michael Goldberg has a wealth of marketing experience in the rapidly evolving technology, advertising, and media space. As the Senior Director of Marketing, Michael oversees corporate branding and messaging, ensuring TripleLift is well positioned in the market. He leverages his insight and expertise to produce, measure, and grow marketing campaigns across multiple channels. Prior to joining TripleLift, Michael played a pivotal role in establishing Martini Media’s strong industry presence and developed the marketing plans for several unique products and services while serving as Marketing Director at Datran Media, now PulsePoint. He has spoken at various industry conferences, has written for a variety of publications, and is often quoted online and in print on technology, advertising, and media trends. Connect with Michael on Twitter @TripleLifeHQ or LinkedIn.

By mike-goldberg published April 5, 2015

Real-World Analysis: 6 Ideas for Images That (Really) Work

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Looking to connect with your audience? Don’t rely on words to start conversations; use images to communicate instead. With more and more competition for our increasingly short attention spans, it’s no wonder we are seeing an increased reliance on visuals as the leading form of communication across the web. Technology, coupled with our desire to consume as much information as possible as quickly as possible, has awakened our primal urge to communicate visually.

From the beginning of time, images have been at the center of human interaction. It began with cavemen communicating through drawings in, well, caves. The Egyptians did it through symbols on walls, and after what seems like an eternity, marketers have finally returned to embracing the power of images to tell brand stories. Did you know 90% of the information sent to the brain is visual, and that images are processed 600,000 times faster than text? Seems like using images in your messaging would be a no-brainer, but choosing the right image takes real smarts.Continue Reading