Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it. If you’re not already using HTML5, here are some things you should know about it.
It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market. My own conversation with Rick, an eloquent and passionate spokesman for content marketing, ranged from propaganda to cocktail parties. But it started with bicycles.Continue Reading
If you’re a fan of Apple or mobile technology, you don’t need me to tell you what’s happening in San Francisco today. The general assumption being made across the Internet is that Apple will announce the iPad3, and there’s been a huge buzz about what to expect from newest iteration of the world’s most popular tablet computer.Continue Reading
The LinkedIn network is beefing up its appeal to business-to-business content marketers. The professional network boasts 150 million users who visit the site to learn about more than what movies their contacts just saw or what they had for dinner. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.Continue Reading
Is blogging an old-fashioned tool or the linchpin of a successful marketing campaign? It’s a question you might be asking if you’ve read the new research by the University of Massachusetts Dartmouth Center for Marketing Research. Their 2011 survey shows that some fast growing companies are putting aside tools like blogs in favor of services like Facebook, Twitter and LinkedIn. But, in the long run, is that such a good idea?Continue Reading