Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing ROI – including content marketing ROI — is one of the top challenges for CMOs and marketers.
But before we dig in to walk you through the formula to do this, here’s a secret: You need to build a content marketing destination, such as a blog or a content hub. It is easier to measure the value of an owned platform relative to any other form of marketing.Continue Reading