Author: Meryl Serouya

Meryl Serouya is Marketing and Communications Associate at PR Newswire where she collaborates on the company’s content marketing initiatives, manages public relations and internal communications, and leads integrated social media marketing programs. Follow Meryl on Twitter at @AgilityAtWork.

By meryl-serouya published June 15, 2012

A Lesson from High School: How to Identify and Engage Your Brand Influencers

There has been a lot of discussion around social media influence lately:

  • Why are social media influencers critical to a brand strategy?
  • How do you identify the right influencers?
  • Why is it important to maintain engagement with these influencers so they support your brand?

While there is not a one-size-fits-all strategy for identifying and engaging with social media influencers, analyzing the dynamics of a high school class can actually provide insight into the makeup of the players in the vast social media spaceContinue Reading