Author: Meredith Barrett

Meredith Barrett has a master's degree in Social Work from Wilfrid-Laurier University, Ontario. She has worked as a clinical social worker and as a published researcher for Correctional Service Canada, and currently resides in Québec City with her bunny. She is interested in psychology, criminology, social sciences and mental health.

By meredith-barrett published November 12, 2014

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Brain-To-Brain-MarketingAs consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and social marketing influence consumers’ purchasing behaviors and decisions. But how do we develop the right content marketing strategies and tactics to effectively influence consumers? Continue Reading