Author: Mat Zucker

Mat Zucker is digital partner at Prophet, leading the digital discipline with a focus in strategic marketing, communications, content strategy, and customer experience. He is co-author of Altimeter’s Key Elements of a Unified Content Strategy and is a contributor to Forbes CMO Network. Follow him on Twitter @matzucker.

By matzucker published April 6, 2018

5 Steps to Strategically Reboot Your Brand’s Content Marketing

reboot-brand-content-marketingContent is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

Here’s the formula to strategically evolve your brand communication:

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