Author: Matthew Proctor

Matthew Proctor is an Organic Search Manager at Catalyst, a pioneer in strategic digital marketing services for Fortune 1000 brands. Catalyst's services include SEO, paid search marketing, social SEO, content strategy, digital asset optimization, e-retail optimization, and more. You can read more posts like this one on the Catalyst blog. For additional social SEO insights, download the complimentary eBook "Social SEO Strategies: Mastering the Art of Social SEO."

By matthew-proctor published March 26, 2013

Creating Compelling Content Using Social Media: 4 Steps

creating compelling contentLet’s face it, some of your content sucks. It’s boring, it’s frivolous, and it just sits there flat on the page collecting dust. You built it because someone told you that “content is king” and you need a ton of it in order to survive in the cutthroat modern day internet ecosystem.

Now your budgets are all but spent, your writers have put down their pencils, your CEO is looking at you and wondering why the traffic graph doesn’t look like a hockey stick, and you’re left with a heap of stale and uninteresting text on a website or on your social media channels that no one cares about. What are you going to do?Continue Reading