In his enlightening 2013 Confab talk, content strategist Jon Colman asked three questions, which immediately became burned into my mind:
- What do people value?
- How do you know that they value it?
- How do you measure how much they value it?
Marli Mesibov is the director of content strategy at the design and UX agency Mad*Pow. Her work spans strategy and experiences across websites, web applications, and mobile for enterprise companies and startups. She is the managing editor at UX Booth and a frequent conference speaker. Marli can also be found on Twitter @marsinthestars, where she shares thoughts on UX design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us.
On a recent project with the agency DigitasLBi, I met two members of the publishing department whose role was to research and select an appropriate content management system (CMS) and then train the client’s team to create, manage, and publish content within the CMS. Although both publishers were interested in content strategy, they did not consider themselves content strategists. They were, they told to me, content technologists.Continue Reading